foundation4 is an online store selling home and personal accessories that can be purchased in good conscience.  a purchase from foundation4 allows you to help others while helping yourself.

foundation: the basis or groundwork for anything…

good design is governed by the most basic ideals of form and function. our mission at foundation4 is to provide a sanctuary for the best and most thoughtfully designed items on the planet with an assortment of goods intended to be practical, relevant, and timeless. we believe that design should be a conduit for social responsibility. every product we offer supports those who work to better the planet and its inhabitants. foundation4′s continuing goal is to make available a means to purchase useful and desirable goods designed with humanity in mind.

our blog “good for something” is inspired by Henry David Thoreau:

“Do not be too moral. You may cheat yourself out of much life. Aim above morality. Be not simply good; be good for something” – Henry David Thoreau

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